Healthcare

With a global perspective and a regional market view, ORC International provides independent, fact-based research to address the most complex healthcare and pharmaceutical business challenges. We design and conduct custom quantitative and qualitative research studies for pharmaceutical companies, biotech, health plans and insurance companies, oncology, medical device and equipment companies, and non-profits, across the United States.

Through every step of your product or business lifecycle, whether you need help mapping great ideas to target market needs, forecasting ROI, developing effective pricing, or ensuring FDA- compliant packaging, ORC International can support all of your initiatives and help you make smarter R&D and marketing decisions.

We provide a wide range of research support including:

• Market landscapes and drug pipeline identification and profiling
• Messaging expertise related to commercial concept testing
• Pre- and post-product launch strategies
• FDA-related research on risk communication, label comprehension and regulatory information
• Claims substantiation to help verify advertising messaging and positioning
• Packaging and labeling comprehension
• Trademark and patent searches