ORC International

Healthcare

Our healthcare practice encompasses pharmaceutical and biotechnology companies, device and disposable product manufacturers, hospitals, distributors, health insurance companies and regulatory agencies. We advise our clients throughout the product/service life cycle, from discovery and launch to overcoming competitive threats and managing brand declines.

We also offer insights into the constituencies served by our clients, including physicians and other clinicians, non-clinical decision-makers (e.g., hospital administrators, finance and purchasing officials), patients and caregivers, intermediaries (e.g., managed care medical directors, pharmacy directors, group purchasing organizations, distributors, etc.) and key opinion leaders.

Much of our research targets highly specialized audiences. We offer our clients in-depth understanding of numerous therapeutic and product categories, from OTC products and ethical pharmaceutical drugs, to implantable devices, diagnostics and biologics.

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