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White Papers

Title Size
The Many Shades of Green: Why Labeling Consumers as Green is More Complicated than You Think 714 KB
The Art of Engaging the Customer: Proactive Steps to Delivering a Differentiated Customer Experience. Customer Strategies Practice (US) 445 KB
Achieving Customer Focus Through Understanding the Customer Experience. ORC International 755 KB
Realising the Value of Your Greatest Asset: Using the Employee Lifecycle for Organisational Improvement. ORC International 1,665 KB
Engaged Employees: Your First Line of Defense Against an Economic Downturn. Employee Engagement Practice (US) 847 KB
Weathering the Storm: Market Strategies For Any Economic Environment. Market Planning & Development Practice (US) 395 KB
Developing a Market Entry Strategy. Market Planning & Development Practice (US) 759 KB
Linking Segmentation, Competitive Position and Action Planning. Market Planning & Development Practice (US) 887 KB
Translating Optimal Customer Experience Into Dollars and Cents. Market Planning & Development Practice (US) 339 KB
Forget the Theory: Practical Considerations for Listening to the Customer Experience. Customer Strategies Practice (US) 493 KB
Reputational Risk Management: A Framework for Safeguarding Your Organization’s Primary Intangible Asset. Corporate Brand and Reputation Practice (US) 424 KB
Branding: Proving the ROI of Intangible Assets. Market Planning & Development Practice (US) 218 KB
End-to-End CRM: Driving Financial Value and ROI on Customer Relationship Management. Market Planning & Development Practice (US) 223 KB


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