Who We Are

Since 1938, our clients have depended on Opinion Research Corporation for the insightful, action-oriented intelligence and advice they need to make better informed business decisions. With expertise in corporate reputation and branding, customer experience and strategies, market planning and development, employee engagement and technology market insights, we help clients around the world drive the success of their business. Our industry expertise is concentrated in Financial Services, Information Technology & Telecommunications, Healthcare and Public Services, reflecting broad experience in these sectors.

In addition to providing business insights to our global client base, ORC is proud to be an official partner of media giant CNN on the CNN/Opinion Research Poll.

ORC is a member of the infoGroup family of companies, a $750 million global enterprise. For over 30 years, infoGroup® has provided a wide selection of state-of-the-art solutions to help business-to business and business-to-consumer marketers expand their customer bases and grow their sales. Businesses ranging from start-up companies to Fortune 500 firms use infoGroup data, database marketing services, e-mail marketing solutions and market research expertise to understand their markets and customers better, reach the right decision makers, generate higher quality sales leads, and strengthen their relationships with existing customers.