Consumer Products & Services
ORC can help you stay on top of the consumer industry and customer preferences. With a wide range of research services available in the areas of food and beverage, media, personal and household products, retail, sports and entertainment, and travel and hospitality, our highly-skilled researchers deliver the expertise you need to quickly adjust to shifting customer and marketplace demands and make informed decisions.
Over many years, we have worked with a range of consumer organizations on a wide variety of research projects focused on:
- Product development intelligence
- Understanding consumer perceptions and awareness of their brand
- Competitive intelligence on markets, products, and companies
- Identifying new sales channels or markets for product distribution
- Discovering merger, acquisition, and partnership opportunities
- Preliminary market and technology assessments
- Competitive analysis and tracking
- New product development
- Consumer perceptions and awareness
- Strategic intelligence
- New sales channel assessments
- Merger, acquisition and partnership opportunities
- Market assessment and segmentation
- Pricing strategy
- Brand awareness and positioning
- New market identification and segmentation
- Claims substantiation