Information Technology and Telecommunications

ORC provides market intelligence for a range of telecommunications and information technology companies, from wireless communications companies and telephone carriers to Internet service providers and computer software and hardware firms. Our services include market definition, segmentation, new product development, customer retention, usage analysis and competitive profiling.

Among our services, we help clients measure and evaluate brand awareness and perceptions, determine pricing and distribution systems, track service performance, gauge the success of products and services, design and configure new products, predict customer needs and define competitive positions.