Legal

Delivering the technical and research expertise to give you a decisive edge in any complex litigation.

Legal, Trademark and Advertising Surveys

ORC provides clients with unparalleled survey research expertise and expert witness support for trademark, trade dress, advertising, and other legal disputes involving issues of consumer or business perception. With over 20 years of experience, our sophisticated research methodologies, analysis techniques and knowledge of relevant legal standards enable us to produce legally and statistically defensible evidence that can withstand adversarial and judicial scrutiny.

We support your survey research needs in the areas of:

• Trademark & Trade Dress Law
• Advertising Perception and Comprehension
• Utility and Design Patents
• Claims Substantiation
• Other Disputes Involving Consumer Perception and Behavior
• Critiques of Third Party Surveys

Claims Substantiation

Minimize risk and base your claims on sound, accurate research conducted by a trusted authoritative source. From the very beginning stages of development of your advertising strategy or messaging to expert witness support, ORC can help you steer your ideas in the right direction and ensure you are creating the most powerful and compelling claims.

No matter what type of claim, we will ask the right questions to gain a true understanding of the strength of your brand and will work with you to develop a strategic advertising message that resonates with your target customers.

ORC has the tenure and expertise to help you:

• Determine how to phrase the most effective claim about your brand
• Devise and conduct valid research studies to develop unsubstantiated claims
• Secure your brand's stance in the marketplace and increase brand equity
• Give your brand a defined edge over competition in the marketplace
• Bulletproof your claim to minimize litigation and avoid risk

With a proven track record of conducting claims over 20 years - not one has ever been overturned or successfully challenged - ORC is an authoritative source for legally and statistically reliable research.

Litigation Support Services

Whether you need to work directly with an expert or create a team of analysts, primary researchers or experts, ORC provides a unique breadth and depth of integrated solutions so that your claim can withstand the most rigorous adversarial and judicial scrutiny. With over 100+ in-house technical analysts, combined with a network of over 10,000 subject matter experts, you'll benefit from our extensive scientific, market, and technical experience to support any part of your litigation process.

Our areas of specialty include intellectual property, product liability, insurance, medical devices and others, and we offer resources and support for:

• Expert advice, deposition and testimony
• In-depth field research and investigative interviews
• Drafting and reviewing of expert reports
• Technical assistance in depositions
• Preparation of litigation briefs
• Forensic investigations
• In-depth, comprehensive prior art research
• Intellectual Property Support

Expert Witness Services

ORC provides expert witness support through our Legal teams and Expert Network, Intota. Connect to over 15,000 rigorously screened peer-recommended experts in over 35,000 areas of science, engineering, medicine/healthcare, regulation, and business. In addition to expert witness services, our experts provide expert consulting and expert-based research covering a wide variety of needs such as market research, product development, materials sourcing, manufacturing production, and litigation consulting.