Pharmaceutical

Pharmaceutical companies face two distinct challenges. First, they must create effective new products. Second, they need to build demand for those products in the marketplace to offset the enormous costs of product development.

ORC's customized research and analysis helps meet these challenges by providing the information and insight you need related to patients, clinicians, markets, competitors and technologies—insight that can help you make better decisions and avoid costly mistakes. Pharmaceutical research needs are varied and unique. Our research services support your specific needs throughout the entire product lifecycle, from drug discovery and development all the way through commercialization and retirement.

We've helped our clients in many ways, including:

• Optimizing margins in the critical early phase of a product launch
• Determining the best formulation for a specific patient population
• Improving label clarity to gain OTC approval
• Deciding whether to take an old, off-patent drug off the market