Business Issues Expertise
Advertising Research
ORC provides state-of-the-art advertising research to help create successful advertising to build strong brands. Our full range of advertising research services gives clients the insight they need to effectively create, execute and track their brand(s) in the media. Using a wide variety of research methodologies, our research experts are able to help you through any stage of the advertising process.
We offer:- Brand Equity/Testing
- Celebrity Screening
- Claims Substantiation and Trademark Infringement Analysis
- Communication/Persuasion Testing
- Continuous & Point-in-Time Tracking
- Print Ad Testing
- Reader/Listener/Viewer Studies
- TV Ad Pre-Testing- Concept and Storyboard Methodologies
- TV Ad Post Production Testing – Online, In-Home or In-Person Intercepts