Business Issues Expertise
Product Development
Developing winning products has never been more important, or more challenging, than in today's competitive global marketplace. Only one in four products launched achieves commercial goals; half of product launches fail entirely. Often, the critical success factors in early stage product development are sound information and objective analysis. Lacking these key inputs, capable companies risk advancing the wrong product concepts for the wrong markets.
ORC delivers the comprehensive knowledge and the objective, external perspective you need to generate and advance the best product concepts. We can research and analyze competitors, technologies, and markets to help you define new product concepts, overcome technical challenges, and commercialize winning products and processes.
ORC provides market, technical, and competitive analysis to support each stage of your product development process from ideation to go-to-market.
Idea Creation
- Expert/Lead User Forum
- Intellectual Property Analysis
- White Space Analysis
- Consumer Ethnography
Idea Assessment
- Preliminary Market Assessment
- Preliminary Technology Assessment
- Competitive Analysis
- Examination of Industry Situation and Trends
- Investigation of Licensable Technologies
- Research on Standards and Regulations
- Research on Product Requirements
- Examination of Aftermarket Environmental Issues
- Concept Testing
Business Plan Formulation
- Detailed Market Assessment
- Detailed Technology Assessment
- Business Model Assessment
- Channel Research
- Identification and Investigation of Potential Strategic Partners
- Pricing Research
- Identification and Profiling of Target Markets
- Trademark Research
- Assessment of "Make" vs. "Buy" Options
- Concept Screening and Utilization
Design and Development
- Supplier Research
- Evaluation of Alternative Production Processes and Procedures
- Packaging Research
- Materials Research
- Sourcing of Testing, Measurement, and Monitoring Equipment
- Expert Problem-Solving and Decision-Making Support
Testing
- Assessment of Critical Test Criteria
- Research on Optimal Test Methods
- Benchmarking Studies
- Expert Review of Test Findings
Production and Launch
- Segmentation
- Identification of New Markets and Market Segments
- Research on Opportunities for Product Improvement
- Product Claim Substantiation
- Print and TV Testing
- Awareness and Usage