Business Issues Expertise
Strategic Research
ORC International turns data into insightful information to help you make wise business decisions and implement successful marketing plans. Hands-on leadership by senior-level staff at every stage of the research process ensures that powerful statistical findings are translated into easy-to-understand text and graphics, providing real insight and value.
ORC International offers a complete "toolbox" of quantitative and qualitative market research approaches and selects the right one for addressing your business problem. Our use of the most advanced techniques, along with our state-of-the-art hardware and software systems, guarantees a comprehensive, "cutting-edge" solution.
We offer customized strategic research studies including:- Attitude and Usage Studies
- Benefits Studies
- Claims Substantiation
- Equity Extension and Business Idea Evaluations
- Gap Analysis
- Image Studies
- Key Driver Analysis
- Legal Research
- Market Segmentation
- Marketing Sizing and Structure
- Positioning Studies
- Price Elasticity Studies
- Private Equity Due Diligence
- Product and Service Segmentation
- Program Evaluation
- Time Series Analysis