Business Issues Expertise

Information Technology & Telecomms

Opinion Research Corporation's Information Technology and Telecommunications practice equips technology companies with the market intelligence and action-oriented strategies they need to make more effective business decisions. We offer business-to-business and consumer research services to a wide range of telecommunications and information technology companies, including hardware, software, wireless communications and internet companies and telephone service providers.

Working with clients throughout the lifecycle of their product/service offering, we utilize a range of methodologies, including telephone and internet surveys, focus groups, in-depth interviews and usability testing to uncover the needs of CIO/CTOs, IT professionals, developers, small- and medium-sized businesses and other technology buyers and users. Throughout, we strive to give our clients the critical intelligence they need to expand their markets and enhance profitability.

Issues we can help you with include:

• Research and consulting on new product design and development
• Concept value testing
• Pricing
• Market readiness and segmentation
• Customer adoption and satisfaction
• User experience

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