IDetailing^TM

IDetailing^TM is a unique brainstorming and ideation process that allows access to unbiased, in-depth perspectives of desired audiences, free from geographic and time zone restrictions. By combining the benefits of traditional, in-depth qualitative research methods with online technology, IDetailing gives you unparalleled levels of detailed insight into the attitudes of the audience you need to reach - at their convenience, 24 hours a day, 7 days a week.

IDetailing lets you:

Cross geographic boundaries: Sessions can be conducted nationally or internationally, eliminating both the need to travel to multiple facilities and the bias of only reaching a limited number of typical major markets.

• Get higher-quality responses: Sensitive subject matter such as income, personal health, and employee satisfaction can be explored in depth without embarrassment or hesitation.
• Benefit from greater interaction: IDetailing's format encourages both in-depth responses from each participant as well as discussion between participants.
• Reach the top: The convenience of IDetailing makes it easier to reach higher-level execs in the business community
• Save time & money getting actionable results: High-velocity research results are available in as little as one week - for about half the cost of conducting multiple focus groups in one or more markets.

To learn more, contact us.