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Research Products & Services

Out-of-Box ExperienceTM

ORC's Out-of-Box Experience customer research solution provides a unique opportunity for R&D engineers, product managers, software designers, support personnel and marketers to witness consumers' first impressions of a product as they undertake the stages of unpacking, setting up, switching on and configuring a product. These elements contribute to a user's all-important initial hands-on experience and satisfaction with a new purchase.

Out-of-Box Experience drives the success of your business by:
  • Providing critical product development intelligence
  • Reducing support costs
  • Improving customer satisfaction
  • Driving "early adopter" acceptance
  • Enhancing product loyalty
  • Increasing sales/margins

To learn more, contact us.